Abstract
This research aims to uncover the grounded theory embedded in aesthetics within the jewellery and gemstone industry. It will serve as a foundation for a comprehensive analysis, using a research method that explores the evolution of the interpretation and creation in Thai contemporary jewellery over time. The research timeframe is divided into two distinct periods: the shift to modernity and the enchanting modern Thai era. Change factors in each period are analyzed against the backdrop of contemporary design principles. Jewellery in each era serves as a communication tool, fostering relationships and uplifting individuals intellectually and aesthetically. Contemporary jewellery designs, influenced by contemporary art philosophy, often express progressive ideas, challenge established structures, and break from traditional creative patterns. These changes empower avant-garde artists and designers to freely express conceptual ideas, materials, and production technology, resulting in immediate reflections of society. All these factors contribute to the timely reflection of Thai contemporary jewellery design on the current social situation. The summary of the grounded theory for Thai contemporary jewellery design consists of two essential components: aesthetic design and functional utility, both crucial for design study. It is evident that the image of each era conveys knowledge, a significant part of the development of design aesthetics in life, as well as the creation of national identity through Thai contemporary jewellery as evidence of civilization.
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