Abstract
This article explains how we bring emotional design into Thai-Applied Art Product design through the three levels of sensing reflections; visceral, behavioral, and reflective that affect product and user design. This approach will allow designers to understand the emotional impact each design has on consumers. The role of the designers is to question deeper than just the design function, for example, why the luck- or fortune-based designs have gained popularity in the market without any functional purpose nor complexity. Unlike the Form Follow Function framework, this helps equip the designers with more ways to gain insight in both the design and consumer market.
This article starts with documentary research along with observation form then create findings and themes using Focus Group as the main method. Our samples are divided into two groups; Thai Applied product design which is adapted to be contemporary and Emotional-Based product design with hidden meaning. The former is categorized based on Clifford’s geography and ethnicity in accordance with Semiotics Square. After the study, this research concludes that there is a correlation between emotional design and the user’s experiences and memories. This indicates how the product is a communication medium between designers and users. For Thai Applied Product design, there is a linkage between the product and the user’s way of life and shared experiences at a certain time or between the past and the present. It reflects their collective perspectives and beliefs therefore it takes into account the relationship of emotional perception with the product and the user. It is to bring what people have in common society to interpret and use in design that can be communicated through the product. Both in terms of appearance, usage and design meaning. With this profound finding, It benefits the designers to have a full grasp of their targeted consumers especially in this highly competitive consumer-centric world.
Link to Jounal
วารสารวิชาการคณะสถาปัตยกรรมศาสตร์ สจล. ฉบับที่ 34 ปีที่ 24 พ.ศ. 2565 (ม.ค. – มิ.ย.)